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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
RM2,745.58, which included spend related to the
Arthur’s Day event such as the concert ticket, F&B,
accommodation and transport costs. The tourism
multiplier for Malaysia is estimated at 1.42, which
means that every RM1.00 spent by a tourist, would
generate RM1.42. Therefore the collective economic
impact of tourist spend for Arthur’s Day 2009 is
RM11.7 million.
The Government enjoyed increased revenue from
beer related and corporate tax, increased business
activities and a boost in tourism while GAB increased
the value for its shareholders and increased its
overall business sustainability.
Suppliers, distributors and related industries also
enjoyed greater business sustainability which
was a result of the increased sales volume, while
retailers benefited from the expansion in retail sales,
awareness of their outlets leading to potential repeat
business and higher business sustainability.
Arthur’s Day 2009: Conclusion
Summary of Quantitative Economic Impacts
GAB’s initial spending on Arthur’s Day created a ripple effect, leading to secondary spending and multiplier
effects which benefited the entire economy by a total of RM46.5 M.
Initial Spending
Secondary Spending
Multiplier Effect
Total
Economic
Impact
Note:
1
Determined by Keynesian Multiplier Model.
2
Assuming domestic multiplier is more than 1 and less than tourist multiplier.
Source: GAB Data (2010), Deloitte Research & Analysis.
The economic impact assessment was done by Deloitte Research & Analysis.
Pre-Concert Activities
Additional Retail Sales
RM19.0 M
Multiplier
1
:
1.73
RM32.9 M
Concert Activities
Domestic Spending
RM1.6 M
Multiplier
2
:
1.2
RM1.9 M
Concert Activities
Tourist Spending
RM8.2 M
Multiplier:
1.42
RM11.7 M
Initial Spending
by GAB:
RM14.3 Million