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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
“For an establishment to maintain high
service standards, staff members need
to work together to ensure smooth daily
operations. I am very pleased that GAB
offers bar staff this opportunity to hone
their skills and build team spirit.”
Andrew Cheah Weng Hoe,
Bar Caption Bamboo9
(HERO participant)
“It was very good; the trainer taught us
information and knowledge that we never
thought of, and now we can do better,
especially on how to handle difficult
guests and on drinking responsibly.
I appreciate so much that they’ve given
us this opportunity, and I hope this is an
ongoing thing.”
Nur Shahada Lim @ Bee Hwan,
Training Manager
Chili’s Empire Subang (HERO participant)
• HERO
One of the initiatives under the GAB Academy
is HERO (Hotel, Entertainment Outlets &
Restaurant Operators), which is a series of skill
training workshops. Training sessions were held
across Malaysia with close to 1,000 participants
to-date.
Overall, the participants found the product
training very beneficial. In a post workshop
survey, most modules received high scores from
the participants. 80% of the participants rated
the trainers to be very good and 100% were
looking forward to the next training session.
To reward the top participants, GAB provided an
all-expense paid internship to train at Melbourne,
Australia for the top 4 HEROs.
As part of our plan to promote responsible
drinking, GAB has also introduced a Responsible
Drinking and Serving module into the GAB
Academy. This provides bar staff with knowledge
of the alcohol content of various drinks,
responsible bartending skills and tips on how to
deal with difficult customers.
Engaging the Authorities
As the clear market leader in the malt liquor market,
we proactively engage with the government and other
stakeholders on a regular basis to present our views
of the industry and forge better working ties with
these groups.
GAB representatives regularly engage with relevant
government bodies on issues affecting the industry.
We engage with the Ministry of Finance, the Customs
Department, the Ministry of International Trade and
Industry, and the Ministry of Domestic Trade, Co-
operatives and Consumerism on various industry
issues. On top of that we also engage with the
Ministry of Information and Culture for our brand
activation events and we present materials to the
Ministry of Tourism on how our Industry supports
music tourism and the economic impact of our
activities, for example, Arthur’s Day 2009.
We also engage with the different government
agencies such as the Drainage and Irrigation
Department, the Department of Environment, the
Petaling Jaya City Council, the Selangor Water
Management Board and the Fisheries Department
on a regular basis on the GAB Foundation’s River
Rehabilitation Project.
Recently, we participated as a panellist in an
International Indirect Tax Forum organised jointly
by KPMG Malaysia and the International Tax and
Investment Centre (ITIC) where we had the opportunity
to present our views on the impending implementation
of Goods and Services Tax (GST) in Malaysia and the
impact it would have on our Industry.