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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
To reinforce GAB’s intent to inculcate responsible drinking, a Responsible Drinking
and Serving module is incorporated into the training given by GAB Academy
– our flagship training programme for trade partners – providing service industry front liners
with knowledge of the alcohol content of various drinks, responsible bartending skills
and methods on how to engage with difficult customers.
GAB ’ S ADVOCAC Y O F
R E SPONS I B L E DR I NK I NG
As a market leader, GAB wants to take the lead in
encouraging responsible drinking through significant
strides and sustainable initiatives to create a more
responsible place for alcohol in society.
In order to credibly take on the lead role of an
advocate, we have anchored our actions around our
Statement of Intent:
OUR S TAT EME N T O F I N T E N T
• GAB is committed to ensuring its employees
understand the nature and effects of alcohol and
expects responsible drinking behaviour from all
its employees at all times.
• GAB is committed to raising awareness regarding
responsible drinking amongst its stakeholders.
• GAB ensures that all its activities and
communication meet legal requirements and do
not encourage irresponsible drinking.
RO L E O F T H E GAB ACAD EMY
Our trade partners are at the forefront of consumers’
contact with our brands. They are therefore in a
position to influence attitudes towards responsible
drinking.
To reinforce GAB’s intent to inculcate responsible
drinking, a Responsible Drinking and Serving module
is incorporated into the training given by GAB
Academy – our flagship training programme for trade
partners – providing service industry front liners with
knowledge of the alcohol content of various drinks,
responsible bartending skills and methods on how to
engage with difficult customers.
PRAC T I C I NG BUS I N E S S R E SPONS I B LY
GAB’s presence as a responsible corporate citizen in
the community that we operate in is expressed by the
commitment to practice business in a responsible
way, which also benefits our stakeholders and the
environment.
Through stringent self-regulation, we are able to
protect the integrity of GAB and the interest of our
stakeholders, while enhancing our competitiveness
and fiscal health. This then leads to complete
accountability as to how we are able to make a
difference to the community and environment as a
result of our marketplace policies that we practice.
This strategy to share the benefits which we generate
from our operations is also used to mitigate potential
risks when managing our finances and adjusting to
the regulations under which we operate.
Responsible Reporting
GAB’s transparent approach to reporting allows us to
responsibly share how we go about our business for
the benefit of our stakeholders, but it is also done
in a manner which does not expose any proprietary
strategic information. Details of the Company’s
controls and corporate governance measures can be
found in the Annual Report or at www.gab.com.my.
Our Commitment to Responsible
Marketplace Practices