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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
Our Commitment to Enriching Communities
Environmental Conservation Pillar
W.A.T.E.R. (Working Actively Through
Education & Rehabilitation)
A core activity in helping to conserve the environment,
W.A.T.E.R. involves rehabilitating rivers and promoting
good water usage habits among the community with
the main aim of protecting our water resources,
beginning in the very community in which we are
operating within.
W.A.T.E.R. has seen our environmental initiative flow
into the conservation of the Pencala River tributary,
engaging local communities in the vicinity of the
brewery, business entities, government sectors,
service providers as well as local leaders.
Since its inception in 2007, W.A.T.E.R. has resulted
in the local fauna returning to the area and a more
vibrant eco-system with the evidence of certain fish
species being spotted more frequently together with
snakeheads (Haruan), catfish, eels and tortoise.
This project is one-of-its kind in Malaysia as it
engages the communities living along the river,
businesses and Government Agencies to be a part of
the rehabilitation efforts. To-date, the GAB Foundation
has actively worked toward increasing awareness
of this by training and getting the downstream
community in Desa Mentari, Kampung Lindungan and
Desa Ria, and the upstream community in SS3 and
SS9A on board.
This project has also received strong support from
the various government departments. A Project
Steering Committee has been formed comprising the
GAB Foundation, GEC and the various government
departments - JPS, MBPJ, DOE, LUAS, the Department
of National Unity and Integration and the Selangor
State Fisheries Department, as well as community
leaders from the downstream and upstream
communities. The Committee meets once in 2 months
to discuss and track the progress of the project.
We encourage the community living along the Sungai
Way River, which we have adopted, to be more
civic conscious and to understand the importance
of keeping our rivers clean. This is done through
the distribution of brochures, leaflets, and various
community programmes. In December 2009, GAB
Foundation, in collaboration with GEC launched a
dedicated River Care Education Centre in Desa Mentari
for the Sungei Way Community. This centre houses a
library of reference material on river rehabilitation
and conservation, a laboratory equipped with test
equipment to conduct water quality test and a
discussion area. The centre is also open to students
and members of the public who wish to utilise it as
a resource centre for river rehabilitation research and
education.