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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
Community Pillar
GAB employees were given the opportunity to
contribute to the charities of their choice on one
working day during “The Big Day Out”, enabling them
to become role models in the communities in which
we are present.
The Big Day Out
For “The Big Day Out”, GAB employees across the
country were challenged to come up with impactful
activities or work with a non-profit organisation
or a charity of their choice focussing on one of the
Foundation’s three key pillars – Environmental
Conservation, Education and Community. Employees
worked in teams and each team was allocated seed
money to utilise for their activity.
“The Big Day Out” programme is a way for the
Company to involve all employees in its CR initiatives,
regardless of where they live in Malaysia.
In the year under review, more than 500 employees
across the country participated in 31 different
community projects that included beach cleaning;
repair and maintenance works in nursing homes and
child welfare centres; helping the less fortunate;
organising a charity car wash and cup cakes sale to
raise additional funds and more.
“The Big Day Out concept is great and
a very down to earth approach for a big
company. It made us more aware of what’s
happening in our community. I was given
a chance to do my part for the community
and it has made me a better person.”
Arumugam Alagan,
Packaging Supervisor