Basic HTML Version
Outbound logistics
- Transport of products
(outsourced)
Service
-Technical support
Distributors
- Direct to trade (bars,
restaurant and retail)
- Collection of packaging
Sales and Marketing
Advertising and events
Production
- Brewing
- Bottling
- Canning
Raw Materials
- External suppliers
(barley, malt,
packaging...etc)
• Public utilities
(water, electricity)
• Renewable energy
• Minimum and recycled
packaging
• Safe
ingredients
• Supplier relations
Employee development • Community investment • Corporate governance
Our value chain and main CR aspects
• Carbon emissions
• Water
• Waste
• Health
and safety
• Union relation
• Carbon emissions
• Energy usage
for cooling
• Drink Sensibly
• Recycling of
packaging
• Drink Sensibly
• Responsible
marketing
We are fortunate to be linked through our ownership structure to some of the leading global companies. This enables us to share good practice and framework for
improvement. For example, our employee survey is based on the Values Survey from Diageo and our environmental management system is inspired by the Heineken
Utilities Benchmark Model.
The four pillars of GAB’s CR Strategy and their primary improvement frameworks
Stakeholder Engagement
Responsible marketplace
practices
Drink Sensibly
Code of Marketing Practice
Malaysian Code
on Corporate Governance
Hazard Analysis Critical
Control Point (HACCP)
Leading workplace
practices
Annual Values Survey
Health and Safety
7 HR Pillars
Enriching
communities
GAB Foundation
Good environmental
performance
Heineken Utilities
Benchmark Model
The WATER Project
(River Rehabilitation)
Who We Are
12
G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )