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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
This is our fourth annual stand-alone Corporate
Responsibility (CR) Report, covering activities for the
financial year ended 30 June 2011 (FY2011), unless
stated otherwise.
S COP E
The report boundary is in line with our last report,
published in 2010. It covers all activities of Guinness
Anchor Berhad (GAB) and its subsidiaries, unless
stated otherwise. It does not cover outsourced
operations, such as transport and logistics. Data
collection methods have not been altered and there
are no restatements from previous reports. Data is
provided on a best-effort basis and any limitation to
the reported figures is noted throughout the report.
A S T RAT E G I C APPROACH TO
AS SURANC E AND MAT E R I A L I T Y
This report marks a departure from GAB’s previous
CR Reports. Previous reports were developed
in-house, with assistance of only an external
copywriter and report content was assured by
a professional assurance provider. This year,
we have worked with an external consultant,
CSR Asia, to develop the report. The report also
takes a different approach to assurance. Rather
than relying on the expertise of a single assurance
provider, we have drawn on the expertise of a variety
of experts and stakeholders to produce a report
which is robust, balanced, responsive and credible.
We believe that this assists us in truly making CR
reporting strategic in terms of creating synergies
between our business objectives and meeting the
needs of our stakeholders.
OVERVIEW
Our Approach
to Assurance
E NSUR I NG R E SPONS I V E N E S S
AND MAT E R I A L I T Y T HROUGH T H E E Y E S
O F S TAK E HO L D E RS
We believe that reporting has value only if it meets
the expectations and information needs of our
stakeholders. We have therefore opted to include
our stakeholders in the reporting process. CSR
Asia has assisted us in undertaking stakeholder
engagement, which consisted of focus groups and
interviews to provide input from stakeholders on
their expectations of GAB. These inputs are reported
throughout the report. We also invited the groups
to appoint a representative to review and comment
on the final report content, and to which extent it
addressed the concerns raised and the disclosure and
communications needs of the stakeholders.
AS S E S S I NG MAT E R I A L I T Y
We have used the stakeholder engagement to
provide a basis for a materiality assessment, which
has guided the content and balance of the report.
This helps us prioritise issues which are key to
both our stakeholders and crucial to our business
success.
DATA V E R I F I CAT I ON
We understand that credible and robust data forms
the building blocks of any report. To address the
gap left by a formal assurance process in terms of
data verification, we have engaged the services of
two independent organisations to check our report
data. Sample environmental data was verified by
Rapid Genesis Sdn Bhd, and selected personnel
data and other corporate data were verified by KPMG
Malaysia.
About this Year’s Report
Review by stakeholder
panel and CSR Asia
Verification of selected
data by KPMG Malaysia and
Rapid Genesis Sdn Bhd
Review of
materiality of content
and relevance of
boundaries
Data
verification
Stakeholder engagement
undertaken by CSR Asia
Robust Responsive
Balanced Credible
Report
Responsiveness
to stakeholder
concerns