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Dato’ Saw Choo Boon, Chairman of GAB (left) and Hans Essaadi,
Managing Director of GAB (right) participating in a morning exercise
routine that took place at GAB’s biennial Family Day in August 2013.
MANAGING DIRECTOR’S STATEMENT
Managing Director’s Statement
As you may well know, I am fairly new in my role as
the Managing Director of Guinness Anchor Berhad.
However, you will be pleased to know that, just like
my predecessors, I am a firm believer in the fact that
Corporate Responsibility is good for business.
After all, as the leading brewer in the country, our
responsibility goes beyond consistently providing value to
our shareholders. I believe it is equally important to lead
the charge in creating value through embodying ethical
behaviour in all aspects of our business.
Since our last Corporate Responsibility Report, the
Company has made great strides in enhancing our
marketplace practices through a variety of initiatives.
We conducted over ten training sessions across the regions
to help employees understand the applicable Competition
Law restrictions, its importance, and its impact on daily
business activities. A thorough understanding of relevant
subjects such as this is essential in creating well-rounded
personnel who are in touch with the world around them.
We also introduced the first-ever sensible drinking mobile
app in the country as part of our efforts to create a positive
role for alcohol in society. This smartphone-based app is
an extension of our landmark Drink Sensibly campaign, and
comes with a host of useful tools including Dial an Angel,
which easily connects users to designated friends or family
members in case of emergencies, and MyTeksi, which
enables taxi bookings at the click of a button. We are proud
to say that over 2,500 consumers have downloaded the app
to date.
In terms of our green initiatives, we introduced the
ingenious Clip Solution by modifying our existing Heineken
crates. This innovative idea has not only reduced the
Company’s environmental impact, but helped the Company
save RM3.8 million as well.
Finally, you will also be glad to learn that our internal safety
measures have ensured that GAB has been accident-free
for over a year, a significant milestone indeed for a business
that has so many potential safety pitfalls.
These achievements are testament to the fact that GAB
strives to maintain a fine balance between its economic
growth and its impact on the world around it. So as we
dedicate ourselves to uplift the business, be assured that
we will be putting the same amount of effort in improving
ourselves on the Corporate Responsibility front.
As such, in this report, apart from getting a sense of
the progress we have made, you will find that we have
highlighted some of the areas we will be focusing on
improving in the coming financial year. It is not just
lofty goals and big dreams either; we are revealing the
concrete goals we have set for the Company in the different
Corporate Responsibility aspects over the next two years.
It looks like great things are brewing on the horizon,
and I, for one, am confident that our employees and
business partners will rise to the challenge and deliver
what is needed.
Hans Essaadi
Managing Director of GAB
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