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Chairman’s Statement
Dear Shareholders,
I am delighted to report that Guinness Anchor
Berhad (GAB) had another busy year on the
Corporate Responsibility (CR) front. Despite
the challenging operating environment,
our commitment to CR priorities continued
and that led to good progress in all four of
our strategic pillars namely ‘Responsible
Marketplace’, ‘Good Environmental
Performance’, ‘Workplace Best Practices’
as well as ‘Enriching Communities’.
A tripartite agreement was signed between GAB Foundation, Universiti Tunku Abdul Rahman and
Global Environment Centre for the W.A.T.E.R Project Sungai Kinta Education Programme in Perak.
In terms of Responsible Marketplace practices,
GAB continued to lead the responsible alcohol
consumption agenda in Malaysia. Financial Year
2014 (FY14) marks our Drink Sensibly initiative’s
third year and over the short span of time, we
were able to launch the country’s first sensible
drinking phone app which has attracted more
than 7,000 downloads to-date. We were also
able to reach out to 70,000 consumers to drive
home sensible drinking messages through
various engagements.
4
GUINNESS ANCHOR BERHAD
( 5350-X)