Erin Sakinah Atan is the Regional Corporate Affairs Director of HEINEKEN Asia Pacific Pte Ltd. ("APAC"). She is also a member of the APAC Regional Leadership Team and the HEINEKEN Global Corporate Affairs Management Team.

Erin is an experienced Corporate Affairs professional with an extensive background in brand strategy, reputation and crisis management, public affairs, integrated communications and sustainability across different sectors, including aviation, automotive, conglomerates and financial services. She has led businesses and teams across multiple markets in Asia Pacific and beyond.

For the first part of her career, she worked for consultancies in the region, culminating with a leadership role as Vice President at LEWIS (previously Blacki McDonald) where she led a team of 85 across 7 offices in Asia Pacific.

She transitioned into in-house roles as Corporate Affairs Director for Asia at BMW Group. Then, in 2011, she joined Rolls-Royce plc as Corporate Affairs Director for Asia Pacific, Middle East and Turkey.

After Rolls-Royce plc, she became Group Corporate Affairs Director for Jardine Matheson Limited, joining the Group Executive Management Team based in Hong Kong. In 2020, she took up the responsibility as Senior Director Corporate Affairs of Prudential plc, responsible for both the Asia and African regions, before joining HEINEKEN in 2021.

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