The Board of Directors of HEINEKEN Malaysia is pleased to announce that Ms Jana Martine Hanneman has been nominated as the new Finance Director of HEINEKEN Malaysia, succeeding Mr Christiaan Johannes Folkerts (Karsten) who will be taking up a new assignment in other HEINEKEN operating company, effective 1 August 2025. Karsten will also relinquish his directorships in all subsidiary companies of HEINEKEN Malaysia effective the same day.
 
Karsten joined HEINEKEN Malaysia in June 2021 and has been an invaluable co-pilot to the Managing Director throughout the challenging business environment in spearheading various key initiatives and ensuring the optimal allocation of investments and resources. He played a pivotal role in fostering a high-performance organisation, significantly contributing to the achievement of record profits for the financial year 2024. His contributions include driving effective revenue management, reinforcing a cost-conscious mindset within the organisation, promoting awareness of the importance of cost efficiency to support growth. He also successfully led the implementation of a robust business intelligence reporting system and the factoring initiative, which has contributed to improved cashflow management, and enabled the transition to e-invoicing. Karsten’s commitment to developing Finance talents has been instrumental in shaping the future leaders of the Company. 

Ms Jana Martine Hanneman, a Dutch national, is a Global Senior Finance Leader with 20 years of experience in delivering results and driving organisational change across various local, global and functional roles. She has extensive experience in cross-functional leadership, and she is renowned for her team-first approach and dedication to developing people as reflected by her active leadership in the European Regional Talent Committee.

Jana will play a key role in driving the EverGreen 2030 business strategy, delivering on our Growth and Transformation agenda, and further shaping our strategic priorities. She will also build on the strong Cash and Cost agenda of HEINEKEN Malaysia, continue strengthening the team’s capabilities, and develop a strong talent pipeline within Finance & Procurement.

Jana joined HEINEKEN in 2007 as an auditor for HEINEKEN Netherlands and has since held several pivotal Finance positions within HEINEKEN International and HEINEKEN Global Procurement. In 2019, Jana moved to Toronto as Manager Finance at HEINEKEN Canada, where she played a crucial role in enhancing the relationship with distributor Molson Coors, setting up a new business model, and significantly improving organisational insights. She successfully navigated the pandemic and supported the OpCo in reaching all-time high results and market share growth.

In 2022, Jana was promoted to her current role as Manager Finance in HEINEKEN Czech Republic, where she consistently surpassed the OpCo’s financial targets, implemented Revenue Management Growth initiatives to support an ambitious growth plan, and reshaped the OpCo’s management information systems. Jana was also instrumental in delivering a substantial transformation, implementing the largest CAPEX investment in the company’s history, dissolving the sales entity in Germany, and transforming the Finance Team set up to ensure future success.

Jana is a Certified Internal Auditor at the Institute of Internal Auditors Netherlands and a Certified Public Auditor. She holds a Master of Science in Accountancy and post-Master’s Degree from Nyenrode University, Netherlands. She has also completed the Strategic Business and Financial Performance Programme and the Leadership Communication Programme at INSEAD Business School. 

Jana will succeed Karsten who will continue to serve the Company until he hands over his position as the Finance Director of HEINEKEN Malaysia on 1 August 2025. The Board and the Management Team of HEINEKEN Malaysia wish to congratulate Karsten on his new assignment and thank him for his services and significant contributions to the Group and they wish him all the best in his future endeavours.

This announcement is dated 30 May 2025.