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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
Our Commitment to Creating Economic Value
GAB has been contributing significantly and has played an important role to help grow and sustain supporting industries. We have been
investing heavily to increase business sustainability. In 2009, GAB created an additional 6,830 jobs as compared to 2006.
Using the Keynesian Multiplier Model, we derived a Malt Liquor Industry Multiplier of 1.73. Using this Multiplier, we are able to derive
the total economic contribution of GAB.
Economic Contribution
Keynesian Multiplier Model: Industry Multiplier Effect Framework.
The multiplier is derived from applying the typical national level GDP-formula to the brewing sector using a modified application.
Total Economic Impact is Derived from the Beer Industry Multiplier and Retail Sales
Source: Deloitte Research & Analysis
Y = C + I + G + (X - M)
Multiple Regression
(From 8 Years of Data)
First Round
Industry Impact (Sales)
Total Economic Impact
Industry Multiplier:
1.73
X
Y = Gross
Domestic Product
Y = Gross
Domestic Product
C = Private Consumption
I = Investments
G = Government
Expenditures
X - M = Net Exports
C = Retail Beer Sales
I = Brewing Industry
G = Investment
X = Beer Exports
M = Imports of Goods
& Services
Basic Principle
General Application:
The National Level
Modified Application:
The Brewing Industry
Derivation of
Industry Multiplier
Results