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9
G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
Market Outlook: Beer & Stout Industry
The Beer & Stout Industry Stakeholders
The beer & stout industry has been contributing significantly and playing an important role to help grow and sustain supporting industries.
Economic Contribution
Summary
GAB is contributing significantly to employment, government tax revenue and the national economy.
2006*
2009*
Difference
Employment
(Includes Supply & Manufacturing and Wholesale, Retail & Hospitality)
23,284 Jobs
30,114 Jobs
+ 6,830 Jobs
Tax Revenue
(Includes Beer-related Tax, Personal Income Tax and Corporate Tax)
RM632 Million
RM830 Million
+ RM198 Million
Economic Impact
(Includes Direct Sales Contribution and Multiplier Effect)
RM2,357 Million
RM3,177 Million
+ RM820 Million
* Note: These figures are estimates based on GAB’s market share of 50% in 2006, and 57% in 2009
Source: Deloitte Research & Analysis
The Beer Industry Plays a Key Role in Increasing Value to Stakeholders in the Value Chain
Legend:
Directly Related
Industries
Indirectly Related
Industries
Direct Stakeholders
Tax
Government
Tax
Suppliers
Brewers
Distributors
Retailers
Consumers
Examples of Related
Industries
• Utility Firms
• Finance and Other
Service Firms
• Real Estate Agency
• Raw Material
Producers
(Malt, Maize)
• Packaging
Manufacturers
(Glass, Plastic, Aluminum)
• Marketing Firms
(Agencies, Media)
• Logistics
(Distributors/Manufacturers,
Fuel Companies)
• Logistics
(Distributors/Manufacturers
,
Fuel Companies)
• Real Estate Agency
• Utility Firms
• Finance and Other
Service Firms
• F&B Manufacturers
• Real Estate Agency
• Utility Firms
• Finance and Other
Service Firms
• Marketing Service
Firms