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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
Message from the Managing Director
Our unwavering focus on People, Brands and
Performance is helping guide our business in our
quest to become an Icon in Business. Our Corporate
Responsibility (CR) strategy emphasises responsible
and sustainable corporate practices, helping us
achieve and sustain our vision. It commits us to
implement practices that maintain the balance
between the Company’s bottom-line performance and
its environmental and social performance.
To this end, the Company has fully embraced CR
practices in the areas of Stakeholder Engagement,
the Community, our Workplace, the Marketplace, and
the Environment. Today, every business decision we
make is consistent with our social and environmental
goals for sustainability.
A key aspect of our CR strategy is the corporate social
responsibility (CSR) component, in which the GAB
Foundation plays an important role. By the time this
report is published, the Foundation will already be in
its fourth year, continuing on its journey to building
a better tomorrow for the communities within and
around us.
While CSR initiatives may not have an immediate
direct impact on our business operations, we firmly
believe that, in the long term, they will help sustain our
business and also enrich our Stakeholders, improve
the Workplace and enhance the Marketplace.
On the Environment front, we are addressing the issue
of pollution in our rivers by supporting the Sungai
Way Rehabilitation project as part of the Foundation’s
W.A.T.E.R. (Working Actively Through Education and
Rehabilitation) project. The project, now in its third
year, involves educating communities living along the
riversides on the importance of water; and on how
they can conserve and protect its source. Supporting
this project is our Storytime with GABBY programme,
which aims to inculcate good water usage habits in
children.
To-date, the Foundation has contributed more than
RM800,000 into the W.A.T.E.R project, conducting
storytelling sessions for children, training for
residents, business partners, and GAB employees,
on recycling and composting waste, as well as water
quality monitoring exercises.
Our work with Education and the Community continues
through our efforts in improving education levels,
especially in the areas of improving the standard of
English among vernacular school children. SMILES
(Supporting Malaysian Indian Learning, Education
and Sports), continued its support for the Indian
community with the funding of an English Enrichment
Programme for Primary One students in selected
Tamil schools throughout the country.
This CR Report details our
commitment to what matters
most to us, i.e. the well-being
of our stakeholders be it our
employees, shareholders,
customers, business partners
and the communities
in which we operate.
By reading this report,
we hope you will gain better
insights on our approach
to improve ourselves,
and the communities
that we are part of.