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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
During the year, the GAB Foundation’s Partial
Scholarship Scheme saw 19 more scholarships
awarded to deserving young adults pursuing tertiary
education in recognised local and foreign institutions.
The total amount disbursed in scholarships is now
over RM300,000. The Foundation also embarked
on its first project in East Malaysia, setting up
reading corners, fully equipped with encyclopedias,
dictionaries, references and story books in six schools
and a community library in Sarawak.
A major initiative by the Foundation this year was “The
Big Day Out” where more than 500 of our employees
across the country, including East Malaysia, worked
in teams to execute impactful activities of their
choice to enrich respective communities.
Beyond the initiatives carried out by the Foundation,
we have also worked on improving Stakeholder
relations, the marketplace and the workplace.
On the Stakeholder Engagement front, we continue
to progress in furthering our trade partner relations,
the GAB Academy’s HERO Programme for service staff
facilitated service level improvements at outlets,
while its VIP Trade Programme provided our partners
with new channels to jointly develop innovative
programmes with us.
In the marketplace, our emphasis is on initiatives
to promote responsible drinking. Through the
GAB Academy, we have introduced modules for
service industry frontliners to enhance knowledge
on responsible drinking, responsible bartending
skills and methods on how to engage with difficult
customers.
We also have a Code of Marketing Practice to ensure
that we engage with our consumers and customers in
a responsible and ethical manner. The Code provides
strict guidelines by which employees and company
representatives are to follow when marketing and
promoting the Company’s products.
To further improve the workplace environment we
have substantially increased our investments in the
areas of training and development. Our 7 HR Pillars
continue to form the foundation of our relationship
with employees with programmes to improve,
empower, motivate and reward them for great
performance.
I am pleased to report that our peers and the industry
have recognised our efforts. During the period
under review, GAB won several workplace related
awards such as the StarBiz-ICR Malaysia Corporate
Responsibility Award 2009; Silver in the Workplace
Excellence category of the Global Corporate Social
Responsibility Awards 2010; and the Silver Recognition
in the HR Excellence Category at the Malaysia HR
Awards 2010; the Asia Responsible Entrepreneurship
Award (AREA) 2009 in the ‘Investment in People’
and ‘Community Engagement’ categories; and the
Diageo’s Asia Pacific Market of the Year Award 2009,
in recognition of the continuous improvement in every
aspect of our business.
We were also recognised for our product quality in
the marketplace, winning the Tiger Quality Award for
the second year running, and the Guinness League of
Excellence Award for the best quality Guinness brewed
outside of Ireland for three consecutive years.
Awards notwithstanding, our priority is on how we
evaluate ourselves internally. To reflect this we have
once again included a table outlining our targets and
achievements for the year. Each year we set higher
goals to remind us that there is still a lot more that
we can do as part of our CR efforts.
This CR Report details our commitment to what
matters most to us, i.e. the well-being of our
employees, shareholders, customers, business
partners and the communities in which we operate.
By reading this report, we hope you will gain better
insights on our approach to improve ourselves, and
the communities that we are part of.
Charles Henry Ireland
Managing Director