Basic HTML Version
51
G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
What we set out to achieve
What we have achieved to-date
Going Forward
GAB Academy
• Taking trade engagement one step further, GAB initiated GAB
Academy which has been active since October 2008, and was
officially launched in September 2009. GAB Academy’s aim is to offer
hospitality training workshops to trade outlet staff, helping them
deliver a superior customer experience to their patrons.
• One of GAB Academy’s efforts, HERO (Hotel, Entertainment Outlets
& Restaurant Operators), is a series of skill training workshops.
Training sessions have been held across Malaysia with a total of
close to 1,000 participants trained to-date. The top four participants
were awarded with an all-expense paid internship to Australia for
additional training.
• As part of GAB’s continuous efforts to promote responsible drinking,
GAB has incorporated a Responsible Drinking and Serving module
into GAB Academy that provides bar staff with knowledge of the
alcohol content of various drinks, responsible bartending skills and
tips on how to deal with difficult customers.
• GAB Academy VIP (Very Important Partners) Trade Programme,
we has been developed exclusively for business partners with the
main purpose of building and retaining sustainable relationships
through value-added offerings.
We will enhance the modules further by incorporating
participant feedback to better meet the needs of
our trade partners. We will also be rolling out GAB
Academy to more outlets.
OUR COMMITMENT TO RESPONSIBLE MARKETPLACE PRACTICES
What we set out to achieve
What we have achieved to-date
Going Forward
We aim to have sustainable
and
responsible
business
practices in the marketplace
that deliver positive outcomes
to our customers, employees
as well as the communities and
environment that we operate
within.
Responsible Marketing
• GAB has a Code of Marketing Practice that has strict guidelines for
employees and company representatives to adhere to when marketing
and promoting the Company’s products.
We will continue to ensure that the code is strictly
adhered to.
We will have annual refresher briefings for all staff
and relevant agencies.