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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
Our CR Targets and Achievements
What we set out to achieve
What we have achieved to-date
Going Forward
Responsible Drinking
• GAB has introduced a Responsible Drinking and Serving module into
GAB Academy that provides bar staff with knowledge of the alcohol
content of various drinks, responsible bartending skills and tips on
how to deal with difficult customers.
• GAB has rolled out a Drink Sensibly educational campaign to all GAB
staff. They have been trained on what alcohol is and its effect on the
body.
We will have regular training for all staff.
Ethics Charter
• As a pioneer company officially adopting the Malaysian International
Chamber of Commerce and Industry’s Ethics Charter in 2006, GAB
abides by the guide for member companies when conducting business
while pursuing their corporate and business interests with VIGOUR
(Value Creation, Integrity, Governance, Obligation, Understanding &
Responsibility).
Strategic Planning and Tracking
• GAB undertakes strategic planning and tracking which is integral
towards ensuring the business’ sustainable growth. Regular
meetings are held between Management and the Board during which
operational performance and related matters are reviewed and
discussed.
• Annually, the Management prepares a three-year strategic
and operational plan where targets are defined in terms of Key
Performance Indicators (KPIs), which are then tracked closely
throughout the financial year.
We will continue with this practice.
Risk Management
• Risks are reviewed and evaluated on a regular basis by a Risk Control
Workgroup (RCW) chaired by the Finance Director and made up of
cross-functional Senior Managers.
We will continue with this practice.