Page 6 - CRO_2014

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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )
Over the years, GAB has continued its strong
growth trend; reaffirming its position as the
leader of Malaysia’s malt liquor market, in
addition to setting benchmarks globally for
its performance. Our unwavering focus on
People, Brands and Performance has set us
on a firm foundation that guides our business
as we pursue our Vision of becoming an Icon
in Business.
In achieving our Vision, GAB is committed to
implementing responsible and sustainable
corporate practices that maintain the
equilibrium between the Company’s bottom-
line performance and our environmental and
social performance. We are pleased to report
that GAB has fully embraced good corporate
responsibility (CR) practices in the areas of
Stakeholder Engagement, the Community,
Workplace, Marketplace and Environment.
Every business decision that we make
pertaining to growth and profitability is
consistent with our social and environmental
goals for sustainability.
In delivering responsible, sustainable growth
and positive outcomes to all stakeholders, we
continue to leverage on our corporate Values
that are deeply embedded within our work
culture and business practices. GAB’s Values
advocate that our people inculcate a passion
for winning: that we exhibit a genuine respect
and value for people, society and diversity:
that we act with the utmost integrity; and
that we celebrate our efforts.
Our CR programmes provide us the
opportunity to live out these Values. Through
the GAB Foundation’s focus on environmental
conservation, educational support and
community enrichment we live the values
we embody - a passion for excellence and
a healthy respect for people, society and
diversity.
Through our leadership role in promoting
responsible drinking and via our
environmental conservation efforts, we
are taking accountability for our actions
and displaying integrity in our business
practices.
Corporate
Responsibility
@
GAB
About GAB
Guinness Anchor Berhad (GAB) was incorporated on 24
January 1964 under the name of “Guinness Malaysia
Limited”. The Company changed its name to “Guinness
Malaysia Berhad” on 15 April 1966 and assumed its present
name on 15 November 1989. GAB has been listed on Bursa
Malaysia since 1965.
GAB evolved from the merger of Guinness Malaysia Berhad
and Malayan Breweries (Malaya) Sdn Bhd (MBM) in 1989,
whose parent companies were Guinness Overseas Ltd
(GOL) and Malayan Breweries Ltd (the present Asia Pacific
Breweries Limited) respectively. The merger in 1989 saw a
new joint venture company, GAPL Pte Ltd emerging as the
holding company of GAB, whilst MBM became a dormant
wholly-owned subsidiary of GAB.
GAB operates the Sungei Way Brewery which started
operations in 1965. Located in Selangor, the Brewery
occupies 23.72 acres of land.