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R E SPONS I B I L I T Y AT T H E S E N I OR L E V E L
Every senior manager has distinct responsibilities for
relevant aspects of our CR commitments. To ensure
that the strategy is coherent, challenging and at
the forefront, we have established a CR Taskforce,
comprising senior managers from every department
within GAB. The CR Taskforce is led by the Corporate
Relations and Legal Director, who reports directly to
the Managing Director. GAB’s Management is updated
on CR activities and plans every month while the
Board is kept abreast of CR activities at least once
in every quarter.
OUR I MPAC T – R I SKS AND OPPORT UN I T I E S
We can only achieve our vision by aiming for excellence across all of our activities. Within the four
pillars of CR, we believe that each holds the key to mitigating risk and leveraging opportunities:
Workplace
• We need to attract and retain the best talent in Malaysia. This is achieved by offering competitive
development opportunities and benefits in the market
• Promoting a healthy and safe workplace means that we achieve maximum productivity and avoid
costly absences
Marketplace
• Our licence to operate depends on our efforts in marketing our brands responsibly and in driving
sensible alcohol consumption
• Delivering transparent and sustained financial performance drives share prices higher and
shareholder loyalty
• Product safety procedures are crucial in ensuring that our consumers consume products that are
of high quality and safety standards
Environment
• Efficient use of inputs, such as energy and water, is a vast cost saver and it reduces dependency
on fluctuating prices
• Protecting and preserving local waterways is crucial in maintaining access to water and in
forging strong relations with communities
Community
The community is made up of our current and future employees, suppliers, shareholders, trade
partners and consumers. Their trust and confidence in us are crucial for our continued performance
and long-term success
Who We Are
• Charles Ireland –
Managing Director
• Renuka Indrarajah –
Corporate Relations
and Legal Director (Head of Taskforce)
• Ong Ping Ping –
Corporate Responsibility Manager
• Charles Chiou –
Regional Sales Manager
• Chong Shun Chiun –
Manager
– Brewing Technical Support
• Justin Sim –
Associate Manager
• Peter Khemlani –
Marketing Manager
• Avinder Kaur –
Manager, Human Resources
• Yong Tian Leon –
Sales Finance Controller
CR Taskforce
Board of Directors
Management Team
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G U I N N E S S A N C H O R B E R H A D
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