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Responsible Marketplace
Practices
Product Responsibility
DR I NK S E NS I B LY
In order to advocate sensible drinking, we have
formulated our actions around our Statement of
Intent:
• GAB is committed to ensuring its employees
understand the nature and effects of alcohol and
expects sensible drinking behaviour from all its
employees at all times
• GAB is committed to raising awareness regarding
sensible drinking amongst its stakeholders
• GAB ensures that all its activities and
communication meet legal requirements and do
not encourage irresponsible drinking
We want to make our beer and stout a source of
enjoyment for our consumers and wish to take the lead
in preventing adverse effects of alcohol. We promote a
sensible drinking culture to create a more responsible
place for alcohol in society.
Consumers at the Drink Sensibly booth at Arthur’s Day 2011.
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G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )