Basic HTML Version
Responsible Marketplace Practices
The Beer and Stout Industry Plays a Key Role in Increasing Value to Stakeholders in the Value Chain
Legend:
Directly Related
Industries
Indirectly Related
Industries
Tax
Tax
Suppliers
Distributors
Government
Retailers
Consumers
Brewers
• Utility Firms
• Finance and Other
Service Firms
• Real Estate
Agency
• Logistics
(Distributors/
Manufacturers,
Fuel Companies)
• Real Estate
Agency
• Utility Firms
• Finance and Other
Service Firms
• F&B Manufacturers
• Real Estate Agency
• Utility Firms
• Finance and Other
Service Firms
• Marketing Service
Firms
• Raw Material
Producers
(Malt, Maize)
• Packaging
Manufacturers
(Glass, Plastic, Aluminum)
• Marketing Firms
(Agencies, Media)
• Logistics
(Distributors/Manufacturers,
Fuel Companies)
T H E B E E R & S TOU T
I NDUS T RY S TAK E HO L D E RS
Direct Stakeholders
Examples of
Related Industries
Engaging the Government
I NDUS T RY I NS I GH T S
We engage with the Government on issues that are
pertinent to our business and that include discussions
on the impact of high excise duty on industry and the
Malaysian economy. Malaysia has the highest excise
duty on Beer and Stout in Asia Pacific and the second
highest in the world. High excise duty has driven
the price of Beer and Stout to be one of the most
expensive in the region. The high price differential
between duty-paid and duty-not paid products has
also created incentives for illicit activities, resulting
in loss of revenue for the Government.
E CONOM I C CON T R I BU T I ON
In our engagement with the Government, we also
showcase how we contribute to Government revenue
in the form of excise duty and sales tax. Our excise
duty and sales tax contribution has gone up year-on-
year. Over the past 10 years, it has increased by around
150%. GAB also plays an important role in helping
to grow and sustain supporting industries. It was
reported in our 2010 CR Report that GAB contributed
towards sustaining 30,000 jobs in 2009. We have not
assessed the number of jobs indirectly sustained by
GAB since 2009, but in terms of direct employment,
GAB has created over 330* additional jobs since then.
MA L AY S I A’ S E CONOM I C T RANS F ORMAT I ON PROGRAMME ( E T P )
GAB contributes to the ETP through activities, investments and on-going initiatives. Our contribution supports three Tourism** Entry Point Projects (EPP) as illustrated below:
Targeting more international events
Investment in outlets (Contributing towards
establishing dedicated entertainment zone)
Investment in human capital development
to support the tourism sector
Investment
RM20.6 million per annum
RM20.6 million per annum
RM2.4 million
Impact to the Economy
Additional RM29.2 million
1
approx. 7,000 outlets
>4,000 service staff
1
Based on tourism multiplier of 1.42, measuring all direct, indirect and induced effects of each tourist Ringgit spent estimated by research paper “Does Tourism contribute significantly to the Malaysian economy?”
from the International Journal of Business and Management.
Source: GAB
* Includes full-time and part-time employees
** Tourism has been identified as one of the National Key Economic Activities of the ETP.
EPP
22
G U I N N E S S A N C H O R B E R H A D
( 5 3 5 0 - X )