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Our Corporate Responsibility framework is based around four pillars; Responsible Marketplace Practices,
Good Environmental Performance, Workplace Best Practices and Enriching Communities. Each of these
areas is underpinned by strong management systems and flagship initiatives.
At GAB, Corporate Responsibility is an essential part of our business. Across our value chain and at each stage of all our
processes, we identify and address potential impacts and contributions to society.
Stakeholder Expectations: An Essential Engagement
Engaging our stakeholders is an immense and important task. We proactively reach out to stakeholders who have strong
views and expectations on the way we do our business. We have a diverse engagement platform which includes regular
structured dialogue events, as well as third-party-led stakeholder engagement to ensure that feedback can be submitted
confidentially.
Our brand owners and major shareholders support us with technical expertise, operational processes,
and support systems to shape our Corporate Responsibility efforts. They also inspire us by driving us to
meet challenging environmental and social targets.
Raw Materials
- External suppliers
(barley, malt,
packaging... etc)
Production
- Brewing
- Bottling
- Canning
Outbound
Logistics
- Transport of products
(outsourced)
Distributors
- Direct to trade
(bars, restaurant and retail)
- Collection of packaging
Sales and
Marketing
Advertising and events
Service
- Technical support
• Product quality training
• Responsible marketing
• Drink Sensibly
• Drink Sensibly
• Recycling of packaging
• Carbon emissions
• Rationalising distribution
and warehousing flow
• Carbon emissions
• Water usage
• Waste management
• Health and safety
• Union relations
• Public utilities
(water, electricity)
• Renewable energy
• Sustainable packaging
• Ingredients safety
• Supplier relations
CR FOCUS ON VALUE
THE FOUR PILLARS OF GAB’S CR STRATEGY AND THEIR PRIMARY IMPROVEMENT FRAMEWORKS
Enriching
Communities
Good Environmental
Performance
Workplace
Best Practices
Responsible
Marketplace Practices
Heineken Utilities
Benchmark Model
The W.A.T.E.R Project
(by GAB Foundation)
GAB Foundation
- Environment
- Education
- Community
7 HR Pillars
Health and Safety
Drink Sensibly
Code of Marketing Practice
Malaysian Code on
Corporate Governance
Hazard Analysis Critical
Control Point (HACCP)
ISO 9001:2008 Certification
Raw Materials
- External suppliers
(barley, malt,
packaging... etc)
Production
- Brewing
- Bottling
- Canning
Outbound
Logistics
- Transport of products
(outsourced)
Distributors
- Direct to trade
(bars, restaurant and retail)
- Collection of packaging
Sales and
Marketing
Advertising and events
Service
- Technical support
• Product quality training
• Responsible marketing
• Drink Sensibly
• Drink Sensibly
• Recycling of packaging
• Carbon emissions
• Rationalising distribution
and warehousing flow
• Carbon emissions
• Water usage
• Waste management
• Health and safety
• Union relations
• Public utilities
(water, electricity)
• Renewable energy
• Sustainable packaging
• Ingredients safety
• Supplier relations
CR FOCUS ON VALUE
THE FOUR PILLARS OF GAB’S CR STRATEGY AND THEIR PRIMARY IMPROVEMENT FRAMEWORKS
Enriching
Communities
Good Environmental
Performance
Workplace
Best Practices
Responsible
Marketplace Practices
Heineken Utilities
Benchmark Model
The W.A.T.E.R Project
(by GAB Foundation)
GAB Foundation
- nvironment
- Education
- Community
7 HR Pillars
Health and Safety
Drink Sensibly
Code of Marketing Practice
Malaysian Code on
Corporate Governance
Hazard Analysis Critical
Control Point (HACCP)
ISO 9001:2008 Certification
CORPORATE RESPONSIBILITY:
A GAB BUSINESS DRIVER
REGULATORS AND
PUBLIC AUTHORITIES
EMPLOYEES
SUPPLIERS
TRADE PARTNERS
DISTRIBUTORS
MEDIA / ANALYSTS
SHAREHOLDERS
CONSUMERS
COMMUNITIES
AROUND BREWERY
• Regular scheduled meetings
• Employee survey
• Union Work-Site Committee
engagements
• Townhall meetings
• Department meetings
• Quarterly magazine – The ICON
• Biennial supplier engagement event
• Supplier engagement survey
• Annual trade partner engagement
• Annual National Commercial
Conference
• Third party one-on-one interviews
• Media and analyst briefings every
6 months
• Third party one-on-one interviews
• Annual General Meeting
• Write-in to Company Secretary
• Shareholder engagement survey
• Brand events
• Social media
• Third party one-on-one interviews
• Direct engagement through
GAB Foundation
• Facilitated engagement through
local NGOs
• Excise duty rates and need for reform
• Industry issues
• Employee benefits enhancement
• Industrial relations improvement
• Strategic direction and
performance management
• Supplier Code of Conduct alignment
• Identify opportunities to
be a better business partner
• GAB Professional Solutions training
for frontline staff
• Drink Sensibly engagement
• Market strategy and
business targets
• Strategic direction and
business performance
• Strategic direction and
business performance
• Drink Sensibly
• Product quality and freshness
• W.A.T.E.R Project
• Business partner participation
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04
Corporate Responsibility
OUR FOCUS
HOW WE ENGAGE
WHO WE ENGAGE
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