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CR PILLAR
RESPONSIBLE
MARKETPLACE
PRACTICES
• Develop and deliver Drink Sensibly training for our promoter girls,
distributors and frontline staff of our major trade partners
• Develop and deliver a training programme on our Code of Marketing
Practice for our commercial team and external marketing agencies
Big Day Out
• Increased participation of business partners for our 2012
Big Day Out by 28.6%
Others
• Conducted three employee outreach sessions to promote
awareness of GAB Foundation
• Trained 70 teachers from 39 schools. Over 1,000 pupils
from Perak, Negeri Sembilan, Malacca, Sabah and Sarawak
benefitted from the English Enrichment Training Programme
• Engaged five communities in the Sungei Way Rehabilitation
Project
• Expanded W.A.T.E.R Project to Perak
• Increased average training hours per employee by 133%
• Reduced lost time accident rate to zero
• Reduced accident severity rate to zero
• Reviewed and upgraded six signature benefits and eight
competitive benefits
• Achieved 4% reduction but missed target
• Achieved 4% reduction but missed target
• Surpassed target and achieved 14% reduction
• Increase average training hours per employee by 5%
• Maintain lost time accident rate below 1.8
• Maintain accident severity rate below 8
• Conduct benchmarking of employee benefits scheme
• Engage our trade and business partners to increase their participation,
either in the form of donations or physical participation by 20% from
previous Big Day Out
• Develop and implement an employee engagement campaign to increase
employee understanding of and participation in GAB Foundation activities
• Develop a community project measurement tool to quantify the impact
of our community investments
Lost time accident = Accidents per 100 full-time employees. Accident severity rate = Average lost days per accident
•
Reduce water consumption to 4.3 hl/hl
•
Reduce electricity consumption to 10.45 kWh/hl
•
Reduce thermal energy to 94 mJ/hl
• 20,000 additional consumers engaged
on Drink Sensibly
• 10,000 Drink Sensibly app downloads
• No non-compliance incidences for
Competition Act
• Reduce water consumption to 4.13 hl/hl
• Reduce electricity consumption to 9.40 kWh/hl
• Reduce thermal energy to 82.40 mJ/hl
• Develop carbon footprint report
• Zero accidents
• Benchmarked as market leader in
terms of benefits
• Review priorities and focus for GAB
Foundation’s three year plan
• Adopt appropriate benchmarking tools
GOOD
ENVIRONMENTAL
PERFORMANCE
WORKPLACE
BEST PRACTICES
ENRICHING
COMMUNITIES
SAFETY
FIRST
SAFETY
FIRST
SAFETY
FIRST
SAFETY
FIRST
SAFETY
FIRST
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OUR PERFORMANCE IN FY12-FY13
OUR COMMITMENT FOR FY12-FY13
OUR GOALS FOR FY15
CORPORATE RESPONSIBILITY:
PRACTICING WHAT WE PREACH
Corporate Responsibility
Drink Sensibly
• Trained more than 11,000 promoter girls and frontline staff of
major trade partners
• Launched the Drink Sensibly mobile app. As of June 2013,
over 2,500 consumers have downloaded the app
• Mobilised Drink Sensibly Angels to engage customers at
major events
Others
• Code of Marketing Practice training delivered to 118
commercial team employees and external marketing agencies
• Conducted over 10 sessions on Competition Act Guidelines
• Competition Law information brochures were distributed to
all existing employees and new recruits were given a copy as
part of the HR orientation kit
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