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Consumers are advised to
Drink Sensibly
and party safely at all GAB major events.
Drink Sensibly
Drink Sensibly
(DS) is our core initiative to
encourage enjoyable and responsible drinking.
FY14 marks the initiative’s third year and
over the past financial year, we continued
to spread sensible drinking messages at all
our major events such as
Heineken Thirst
as
well as
Guinness Arthur’s Day
. To drive home
the message of sensible drinking, we also
leveraged on our DS mobile app and ran a
festive campaign themed
“Be a DS Angel”
.
In the three years since we initiated the
campaign, we are proud to say that more than
70,000 consumers have been engaged through
our DS initiatives while more than 12,000 front-line
staff have been trained in sensible serving
and sensible drinking. To date, more than
7,000 consumers have also downloaded our
DS mobile app, the first of its kind in Malaysia.
Supplier Engagement
We treat our suppliers as long-term business
partners hence apart from performance
excellence and integrity; we also expect
our suppliers to adhere to our Code of
Conduct. As part of our commitment to
engage stakeholders, we organise a supplier
engagement session once every two years.
9
GUINNESS ANCHOR BERHAD
( 5350-X)