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Responsible Marketplace
As a responsible business, GAB is committed
to actively adhere to the highest ethical
standards in commercial communications
while safeguarding consumer interests. Our
licence to operate is dependent on responsible
brand marketing and in leading the responsible
consumption agenda.
Product safety procedures are also a priority
and crucial in ensuring that our consumers
consume products that are of high quality and
meet safety standards.
Code of Marketing Practice
Our Code of Marketing Practice continues to
provide strict guidelines which employees and
company representatives are to follow when
marketing and promoting GAB’s products.
To ensure that this code is adhered to, we
conduct training for our employees as well as
company representatives.
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