Page 7 - CRO_2014

Basic HTML Version

CR Focus
At GAB, Corporate Responsibility is an essential part of our business. Across our value chain and at
each stage of all our processes, we identify and address potential impacts and contributions to society.
Raw Materials
- External suppliers
(barley, malt,
packaging... etc)
• Public utilities
(water, electricity)
• Renewable energy
• Sustainable packaging
• Ingredients safety
• Supplier relations
Production
- Brewing
- Bottling
- Canning
• Carbon emissions
• Water Usage
• Waste management
• Health and safety
• Union relations
Outbound
Logistics
- Transport of products
(outsourced)
• Carbon emissions
• Rationalising
distribution and
warehousing flow
Distributors
- Direct to trade (bars,
restaurant and retail)
- Collection of
packaging
• Drink Sensibly
• Recycling of
packaging
Sales and
Marketing
Advertising and events
• Responsible marketing
• Drink Sensibly
Services
- Technical support
• Product quality
training
CR FOCUS ON VALUE
6
GUINNESS ANCHOR BERHAD
( 5350-X)