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CR Strategy
Our Corporate Responsibility framework is based on four pillars; Responsible Marketplace Practices,
Good Environmental Performance, Workplace Best Practices and Enriching Communities. Each of
these areas is underpinned by strong management systems and flagship initiatives.
Our brand owners and major shareholders support us with technical expertise, operational processes
and support systems to shape our Corporate Responsibility efforts. They also inspire us by driving us
to meet challenging environmental and social targets.
Drink Sensibly
Code of Marketing
Practice
Malaysian Code on
Corporate Governance
Hazard Analysis Critical
Control Point (HACCP)
ISO 9001:2008
Certification
THE FOUR PILLARS OF GAB’S CR STRATEGY AND THEIR PRIMARY
IMPROVEMENT FRAMEWORKS
Responsible
Marketplace Practices
Heineken Utilities
Benchmark Model
Creating a
great working
environment
GAB Foundation
- Environment
- Education
- Community
The W.A.T.E.R
Project (by GAB
Foundation)
Health and Safety
Good Environmental
Performance
Workplace Best
Practices
Enriching
Communities
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