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3

2.3 Nature of Recurrent Related Party Transactions

The Group and the Company are principally engaged in the production, packaging, marketing and

distribution of beverages, primarily alcoholic.

It is envisaged that in the ordinary course of business of the Group, transactions of a revenue or trading

nature between the Group and the Related Parties are likely to occur with some degree of frequency which

are necessary for our day-to-day operations.

The Group had entered into the following recurrent transactions with the HEINEKEN Group for the period

from the last AGM until 28 February 2017, as detailed below and is now seeking a mandate from its

shareholders to allow the Group to enter into recurrent related party transcations with the HEINEKEN

Group, which shall include, but not limited to the following:

Nature of Transactions

with the HEINEKEN

Group

Estimated

aggregate value

as disclosed in

the Circular to

Shareholders

dated

3 November 2015

(RM’000)

Actual value

transacted since

last

AGM till

28 February 2017

(RM’000)

Proposed

Shareholders’

Mandate on

the following

transactions with

the HEINEKEN

Group

Estimated

aggregate

value from

53rd AGM to

the next AGM

(RM’000)

1.

Purchase of

manufacturing and

marketing materials

from HEINEKEN Group

30,000

23,330

Purchase of

beverage products,

manufacturing

materials and

marketing materials

from the HEINEKEN

Group

31,200

(Note 2)

2.

Purchase of beverage

products from

HEINEKEN Group

6,000

2,021

3.

Fees paid/payable

to HEINEKEN Group

for engineering and

technical services

1,500

2,793

(Note 1)

Fees paid /

payable to the

HEINEKEN Group for

professional services

which include

engineering and

technical, marketing

and advertising,

procurement,

advisory support

and other support

services

13,800

(Note 2)

4.

Fees payable to

HEINEKEN Group

for professional

services which include

procurement services,

advisory support

services and other

support services

3,000

3,354

(Note 1)

5.

Royalties paid/payable

to HEINEKEN Group

for license to brew

Heineken Beer, Tiger

Beer, Anchor Smooth

and Anchor Strong

Beer

42,000

47,500

(Note 1)

Royalties paid /

payable to the

HEINEKEN Group

for license to brew

HEINEKEN Group

trademark-owned

beer

43,200

6.

Fees received/

receivable from

HEINEKEN Group

for marketing and

advertising services

27,000

39,174

(Note 1)

Fees received /

receivable from the

HEINEKEN Group for

professional services

which include

market research

and analysis, trade

and marketing

advisory, innovation

development and

other support

services

31,200

7.

Sale of beverage

products to

HEINEKEN Group

6,000

-

Sale of beverage

products to the

HEINEKEN Group

20,000

Total

115,500

118,172

139,400