As market trends change, the business must
also evolve and the management together with
the Board have a sound strategy to maneuver
through the challenges so that we may be in the
best shape to celebrate GAB’s 50 years of brewing
excellence in 2016.
Living our values
As we continue to progress in our CR agenda, it is critical that we do
so in alignment with GAB’s set of key values that drive the way we
operate. We have recently revisited our corporate Values to continue
building an engaging and supportive culture that empowers talented
people to achieve exceptional results. Our refreshed Values focus
on delivering excellence, collaborating with respect, learning and
growing, winning with integrity and finally, enjoying our efforts and
celebrating our successes. We believe as long as every single one
of us continue to ascribe to these Values, together we will make a
meaningful difference.
Leading by example
At GAB, we operate under a strict code of ethics and integrity.
We enhanced our breach reporting channel called ‘Speak Up’, an
independently managed platform which enables and encourages
employees and distributors to anonymously voice any ethical issues
or non-compliance with our Code of Conduct.
We expect the same excellence and integrity from our suppliers,
and we reciprocate through our commitment to be a true business
partner. The supplier stakeholder engagement conducted in FY15
revealed that our suppliers consider GAB to be ‘the best and
most reliable partner in business’ and see an opportunity to ‘grow
together’ with our Company. One case in point is how GAB helped
our trade partners and distributors transition smoothly and without
any business disruption into the new Goods and Services Tax
(GST) environment, which included equipping them through training
sessions, simplification of trade claim processes, IT and accounting
systems readiness, FAQs and helpline support. The detailed results
are available within the report.
We also continued to take the lead in the responsible drinking
agenda with our Drink Sensibly (DS) programme. To date, we have
reached out to over 140,000 consumers via on-ground engagements
and approximately 10,000 retail staff trained through our GAB
Professional Solutions (GABPS). We would also like to inform you
that our annual year-end DS Festive Campaign was shortlisted
for ‘Best Consumer Engagement’ at the 2015 Ethical Corporation
Responsible Business Awards.
STATEMENT FROM
THE CHAIRMAN AND the MANAGING DIRECTOR
GUINNESS ANCHOR
BERHAD
pg
.
4
