Corporate responsibility
Stakeholder engagement
To ensure that stakeholders were able to share their concerns freely, we engaged a third-party consultant who facilitated the stakeholder
engagements that form the basis of this report. The engagements were conducted between June and August 2015. The objectives were
four-fold:
• Gather expectations and opinions of GAB with particular regards to organisational changes
• Identify areas perceived by stakeholders to be strengths, weaknesses, opportunities or threats for GAB
• Recommend priority focus areas for GAB
• Recommend benchmarks for use in future stakeholder engagements
The engagement process was designed in accordance with the AA1000 stakeholder engagement standards. In order to promote relevant
and constructive dialogue, only GAB stakeholders and business partners were invited to participate. No passive recipients or bystanders
to GAB operations were involved.
Engagement process
GAB identified relevant stakeholders in consultation with department directors. An engagement methodology was designed for each group.
Stakeholder groups
Avenue of engagement
Number of people engaged
Directors / managers
One-on-one interview
3
Employees
Focus groups
58
Distributors
One-on-one interview
5
Suppliers
Online questionnaire survey
123
The consultants conducted most of the interviews and focus groups face-to-face without supervision by GAB representatives. This
ensured that participants were able to express their opinions without restraint. Focus groups were conducted using the Chatham House
Rule, which protects speakers’ anonymity. The consultants summarised main points raised during each engagement and circulated the
summaries among the stakeholders for comments and approval before being shared with GAB.
Engagement findings: managers, employees and distributors
The 2015 stakeholder engagement process highlighted 27 topics raised by three stakeholder groups: management, employees and
distributors.
The following topics were considered by all groups to be of high importance to them, and to be areas where GAB is performing well:
• GST preparedness
• Company profit / performance against KPIs
• IT systems
• Training and development
• Employees’ health and safety
• Sales and marketing
• Compliance
GUINNESS ANCHOR
BERHAD
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