Guinness Anchor Berhad - Corporate Responsibility Report - 2015 - page 14

Corporate responsibility
Stakeholder expectations
Building value together
GAB continuously gathers feedback from a broad range of internal and external stakeholder groups. Their input guides our business strategies
and our approach to corporate responsibility. Our engagements are carried out through:
• Surveys
• Meetings
• Focus group sessions
We continue to strengthen our dialogues with community members, as well as with Non-Governmental Organisations (NGOs) that specialise
in the areas targeted by our social and environmental activities.
Who we engage
How we engage
Our focus
Regulators and
public authorities
• Regular scheduled meetings
• Dialogue sessions
• Round-table discussions
• Excise duty rates and need for tax reform
• Industry issues
Employees
• Employee Climate Survey
• Quarterly Townhalls
• Department Away Day/Teambuilding
• Annual HR roadshow (HR4U)
• ICON magazine
• Quarterly senior leadership meetings
• Wellbeing programme (Lunch & Learn, evening fitness
programme)
• Sports & recreation activities
• Quarterly meet & lunch with Union employees
• Inclusive, supportive & open work environment
• Developing Talent
• Strengthening the “One GAB” culture
• Creating a “Great Place to Work”
• Fostering industrial harmony and
positive employee relations
Suppliers
• Biennial supplier engagement programme (online
engagement via survey or field event)
• Supplier evaluation & feedback session
• Win-win situation
• Long-term partnership
Trade partners
• Annual trade partner engagement
• GAB Professional Solutions training for
frontline staff
• Drink Sensibly engagement
Distributors
• Annual National Commercial Conference
• Third party one-on-one interviews
• Pre-GST implementation training
• Market strategy and business targets
Media/analysts
• Media and analyst briefings
• Third party one-on-one interviews
• Strategic direction and business
performance
Shareholders
• Annual General Meeting
• Write-in to Company Secretary
• Shareholder engagement survey
• Strategic direction and business
performance
Consumers
• Brand events
• Social media
• Third party one-on-one interviews
• Drink Sensibly
• Product quality and freshness
Communities
around brewery
• Direct engagement through GAB Foundation
• Facilitated engagement through local NGOs
• W.A.T.E.R Project
• English Enrichment Training Programme
GUINNESS ANCHOR
BERHAD
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