The Four Pillars Of Gab’s Cr Strategy And Their Primary Improvement Frameworks
• Heineken Utilities Benchmark
Model (UBM)
• W.A.T.E.R Project
(by GAB Foundation)
Good Environmental
PERFORMANCE
GAB Foundation
• Environment
• Education
• Community
Enriching ComMunities
• One GAB Culture
• Developer of Talent
• Health and Safety
Workplace Best Practices
Responsible Marketplace
Practices
• Drink Sensibly
• Code of Marketing
Practice
• Malaysian Code on
Corporate Governance
• Hazard Analysis Critical
Control Point (HACCP)
• 1SO 9001:2008
Certification
Corporate
responsibility
It’s in the way we work
We have built corporate responsibility into our business. By analysing and optimising every process throughout our value chain, we aim
to minimise the negative impact of our operations and maximise the value we bring to:
• consumers
• society and local communities
• the environment
• business partners
• shareholders
Raw Materials
• External
suppliers (barley,
malt, packaging,
etc)
Production
• Brewing
• Bottling
• Canning
Outbound
Logistics
• Transport
of products
(outsourced)
Distributors
• Direct to trade
(bars, restaurants
and retail)
• Collection of
packaging
Sales and
Marketing
• Advertising and
events
Service
• Technical support
• Public utilities
(water, electricity)
• Renewable energy
• Sustainable
packaging
• Ingredients safety
• Supplier relations
• Carbon emissions
• Water usage
• Waste
management
• Health and safety
• Union relations
• Carbon emissions
• Rationalising
distribution and
warehousing flow
• Drink sensibly
• Recycling of
packaging
• Responsibile
marketing
• Drink Sensibly
• Product quality
training
CR FOCUS ON VALUE
CR framework & pillars
We develop and implement our corporate responsibility activities in four strategic areas or ‘pillars’. Each pillar is founded on a robust
management system and comprises a number of flagship initiatives.
GUINNESS ANCHOR
BERHAD
pg
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