Marketplace practices
Contributing to growth
GAB faces a challenging market environment
with rising cost of living and low consumer
sentiment such as the introduction of a new tax
system, the ongoing battle against contraband
beers, including the realignment of strategy,
new systems and processes. Despite these
challenges, we continued to honour our
commitment towards our CR initiatives.
This is evident in the results we as a team
achieved for FY15. We have exceeded
performance targets on many of the goals
under our good environmental performance
pillars.
The beer and stout industry in Malaysia invests
approximately RM70 million in international
events, trade promotional materials and training
for the service staff nationwide on an annual
basis. Since 2013, the industry has attracted
over 100,000 international tourists through our
sponsorship of music and sports events.
GAB, through the Confederation of Malaysian
Brewers Berhad (CMBB), engaged associations
and
businesses,
representing
24,000
businesses nationwide to understand their
views, challenges, opinions and consensus
on the proposed amendments to the Food Act
1983 (ACT 281) & Regulations. Associations
and businesses were briefed of the proposed
changes. Their opinions were compiled and
shared with the Ministry of Health (MOH) for
their consideration in respect of the proposed
amendments to the Food Act. On the request of
MOH, we also invited leading industry players
in the food and beverage industry to participate
in dialogue sessions organised by the MOH in
2015.
This year marks 50 years of GAB’s presence
in Malaysia. In 1964, we began as Guinness
Malaysia Limited, and on 15 November 1989,
the Company changed its name to Guinness
Anchor Berhad following the merger with
Malayan Breweries (Malaya) Sdn Bhd. SInce
then, we have grown our portfolio several times
over, and today, we are the leading brewery
in Malaysia with brands that are loved and
enjoyed by consumers all across the country.
GUINNESS ANCHOR
BERHAD
pg
.
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